“One Village, One Product” Strategies in Cambodia: The Importance of Nationalism and Local Support

In Cambodia, the “One Village, One Product” (OVOP) initiative holds significant promise for boosting local economies and empowering communities through unique local products. However, to truly fortify and expand this strategy, a renewed focus on nationalism and enhanced support for local products is essential. Cambodian consumers have, for too long, been somewhat indifferent towards their…